Customer Relationship Management (CRM), done properly
Contacts, companies and deals - on one pipeline you can actually see.
Noviqent CRM is Customer Relationship Management software built to stay out of your way: track every contact and company, move deals across a simple drag-and-drop pipeline, and keep a complete history of every call and email.
A genuine Kanban sales pipeline with workflow automation, marketing emails, and a call screen-pop — the CRM your team will actually keep up to date.
7 days free, no card required.
Qualifying
Proposal
Won
Illustrative — your pipeline reflects your own real deals.
Everything a sales team actually needs
Not a stripped-down starter tier - a real CRM with the automation and marketing tools that used to mean a second, separate product.
Pipeline
The core CRM
- Kanban pipeline - contacts, companies, and deals your whole team can see and move at a glance, with a running value total per stage.
- Board-wide search - find any deal or contact instantly, without leaving the pipeline view.
- Lead scoring & tagging - free-text tags and a lead score keep a growing pipeline organised.
- Duplicate detection - matched by email or phone number, merged into one record with a single click.
- Email sync - Office 365, Gmail, or any IMAP inbox, connected per user, logged automatically.
- Custom fields - shape the CRM around exactly how your sales process actually works.
- Custom dashboards - win rates, cycle times, pipeline value, and funnel charts, always current.
- Custom report builder - for anything not already covered by the built-in dashboards.
Automation & outreach
What used to need a second tool
- Workflow automation - auto-create a task, update a field, or tag a contact the moment a deal changes stage.
- Inbound call screen-pop - see who's calling, their recent deals, and a summary before you pick up.
- Lead capture forms - embed anywhere, every submission lands as a real, ready-to-work contact.
- Marketing emails - real formatting, sent to a group or hand-picked list, with opens and clicks tracked per recipient.
- API access - simple, org-scoped API keys with interactive docs and a curl quickstart.
Workflow automation
The follow-up that happens even when nobody remembers to do it
Set a trigger once - a deal changes stage, a new lead comes in - and Noviqent CRM does the rest: create a task, update a field, or tag a contact automatically, with no one having to remember to do it by hand.
When a deal moves to Won
→ Create task "Send welcome pack", tag contact "Customer"
When a new lead form is submitted
→ Create contact, tag "Website", assign to Sales queue
Priya Shah
Riverside Trading Ltd - calling now
Open deal: Qualifying - £4,200
Screen-pop & marketing emails
Know who's calling, and reach everyone else properly
A known contact calls back and a screen-pop shows who they are, their recent deals, and a summary of what was last discussed. And when it's time to reach the rest of your list, a formatted marketing email goes to a group or a hand-picked selection, with opens and clicks tracked per recipient.
One engine, two ways to buy it
Standalone today, or already included tomorrow
Noviqent CRM runs entirely on its own at crm.noviqent.co.uk - no need to touch anything else. It's also the exact same engine that runs Sales, Recruiting, and Property inside the wider Business Operations Platform, and it's included free the moment your organisation connects to it.
Start with CRM on its own, and if you later need HR, Finance, Approvals, or an industry package, the same contacts and companies are already there waiting - nothing to migrate or re-enter.
Also runs
- Sales pipeline Noviqent Sales
- Recruiting / ATS Noviqent Recruitment
- Estate agency pipeline Noviqent Property
Simple pricing
Billed by Direct Debit, with a free trial before your first collection. Every plan includes the full feature set above.
Starter
£12/mo
plus £6/seat
Small teams getting their pipeline off a spreadsheet
Professional
£25/mo
plus £10/seat
Growing teams that need automation and marketing emails
Business
£45/mo
plus £14/seat
Larger teams that want the full report builder and API
Already on the Business Operations Platform?
CRM is free, unlimited, with any CRM-integrated Business Operations Platform account - no separate subscription.
Built and run by Noviqent
This is our own software, built and run directly by Noviqent - not a resold product. Need a field, an automation, or an integration the standard product doesn't have yet? We'd love to build it with you.
How we compare
Get your pipeline off the spreadsheet today
Create an account, connect your inbox, and have your first pipeline set up in minutes. 7 days free, no card required.