Noviqent CRM vs HubSpot
The same Kanban pipeline and email sync, plus workflow automation, a call screen-pop, and marketing emails built in - from £12/mo.
HubSpot is a well-established Customer Relationship Management (CRM) and marketing platform, and a strong choice for a business that only needs sales and marketing tooling. Noviqent CRM covers the same core ground - a Kanban pipeline, contacts and companies, email sync with Office 365, Gmail, or IMAP - and adds workflow automation, an inbound-call screen-pop, embeddable lead capture forms, and marketing emails with per-recipient tracking, all in the one product.
It also grows differently: Noviqent CRM is the same engine that runs the wider Business Operations Platform, so a business that later needs HR, approvals, or vendor management is enabling a module on the same contacts, not adopting a second, unrelated system.
| Feature | Noviqent | HubSpot |
|---|---|---|
| Kanban CRM pipeline with email sync | ✓ | ✓ |
| Marketing emails and lead capture forms | ✓ | ✓ |
| Workflow automation on deal-stage and lead triggers | ✓ | ✓ |
| Inbound call screen-pop with recent deal history | ✓ | — |
| Custom report builder included on every plan | ✓ | — |
| Org-scoped API access included, not an add-on tier | ✓ | — |
| Expands into HR, approvals, and vendor management on the same platform | ✓ | — |
| Self-hosted deployment option | ✓ | — |
Based on each provider's own publicly published feature list at the time of writing - always worth checking the competitor's current site, since plans and features do change.
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